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Writer's pictureKim Skidmore

Communicating Clearly: The Impact of New Cosmetic Regulations on Website Language

Updated: Apr 10




The Modernization of Cosmetics Regulation Act of 2022 has set new standards for the cosmetic industry, particularly in how products are represented online. This legislation impacts not only the physical packaging of cosmetic products but also how they are presented on company websites. Here’s an in-depth look at how the new regulations shape the language and information required on cosmetic websites.


  1. Transparency in Ingredients and Claims Under the new act, cosmetic websites must provide clear and comprehensive information about the ingredients in their products. This includes the mandatory listing of fragrance allergens and the basis of product safety claims. Websites must now offer detailed ingredient lists and cannot omit potential allergens, ensuring that consumers can make informed decisions based on complete product compositions​​.

  2. Accessibility of Contact Information The legislation mandates that cosmetic websites include contact information for reporting adverse events. This means that each product page or a dedicated section of the website must be easily accessible, containing a domestic address, phone number, or electronic contact form. This requirement enhances consumer safety by providing clear channels for feedback and reports of negative reactions​​.

  3. Substantiation of Marketing Claims Websites must avoid making unsubstantiated claims about the benefits and safety of their products. Every claim made on the website, from anti-aging effects to hypoallergenic properties, must be backed by scientific evidence. This requirement ensures that consumers are not misled by exaggerated or unverified claims, fostering a more trustworthy industry environment​​.

  4. Specific Language for Professional Products If a cosmetic product is intended for professional use, this must be clearly stated on the website. The language should indicate that the product is for use by licensed professionals only, helping to prevent misuse by general consumers. This distinction ensures that professional-grade products are marketed appropriately and responsibly​​.

  5. Record-Keeping and Compliance Documentation Websites for cosmetic companies must also reflect the new record-keeping mandates. While the specific records may not be publicly accessible, the website should state the company’s commitment to compliance with the act’s requirements, including the maintenance of safety records and adverse event reports. This transparency can enhance consumer trust and demonstrate the company’s dedication to product safety and regulatory adherence​​.


Closing Thoughts The new cosmetic regulations demand a higher level of transparency and accountability from companies, extending to the digital realm of websites and online marketing. By aligning website content with these regulatory changes, cosmetic companies can ensure they provide clear, accurate, and reliable information to consumers. Adapting to these changes not only meets legal requirements but also builds a foundation of trust and credibility in the digital marketplace.

 

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